Social media is uniquely able to level the playing field a bit. A brand with a robust social media marketing strategy can drive traffic and gain customers. We are going to see some strategies here….
Video Ads on Facebook
This is one of the easiest, fastest and most common ways to promote your small business through social media advertising. Advertising on social media channels like Facebook has exploded among small business owners, in recent years. Almost 78% of small business owners are using social media to promote their business and only 25% of them use Facebook ads. As compared to Facebook photos, Facebook video receives, on average, 135% more organic reach.
Content is Generated by Users
If your customers love your brand, you’re likely going to hear about it or see it on social media because social media is giving a voice to everyone. Having hordes of happy customers is enough to give you the warm fuzzies. It is even better than you are getting ready-made content for you to use.
User-Generated Content is a recent trend in marketing. It’s as simple as it sounds. The content created by their users is taken by the brands. This is one of the great things that are related to it. It’s beneficial in two ways. Firstly, marketing is getting a bit easier for your brand. Secondly-it highlights and showcases an active community to your followers.
Today consumers, and especially the millennial generation, want to see the feedback of other customers before they purchase. They trust people over brands is the fact of the matter. For your businesses it is an appropriate approach, that knowledge is a powerful tool. And it also explains why user-generated content works so well.
Focus on Customer’s Services
Social media is one of the preferred-channel to promote most of the brands. So what they do, they mostly share their content and hope for the best. Here is the slight difference between brands and consumers. Brands are using social media marketing services for their promotion whereas consumers are often using (or looking to use) social media for customer service. It’s a piece of great news for you, the business owner because amazing customer service is an incredibly competitive advantage today.
Micro-Influencers
The popularity of influencer marketing has been growing over the last few years. Essentially, brands are taking more interest in people who have an online fan base comprised of their target audience. Then, they team up with the influencer to promote their content in an authentic and engaging way.
Remember one thing about influencer marketing is not the size of the followers but how your followers are engaged and excited. A lot of success can be found with a person who has 5,000 super-engaged fans right in your target audience over another person with 200,000. These people are known as micro-influencers
Make Instagram Stories
If you want to get your products and brand seen by more and people on social media, grow a strong following of customers who really relate to your brand, and get paid, then Instagram is your magic spell.
Marketing on Instagram gives you an opportunity to interact with an age group younger than Facebook and other social media platforms and provides a personalized experience for your audience. Marketing with Instagram gives your followers and fans a behind-the-scenes look at your business or brand, the best way to be engaged.
Currently, there are 200 million active daily viewers on Instagram Stories. That means it is the perfect place for business owners to promote their brands. Basically, Instagram stories let users share a traditional video, take live video, and piece together bits of images and video into a larger story. These are live for 24 hours and then they disappear. You can use filters to add text, emojis, and locations including other fun things.
Instagram stories have great for businesses because of many reasons. Firstly, they are cheap, all you need is a phone. Secondly, they are authentic, something that people especially love. And finally, they create active engagement; users have to click on your story and watch it, which helps to build deeper engagement.
These creative social media marketing strategies are helpful in promoting your business on social media. It will likely help you to stand out from the competition and engage with more potential customers over the long run.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
By definition, ‘Social Media Marketing’ is all about exercising social media platforms and websites to promote a product or service. It helps build relationships and communities online. Thus, allowing individuals, businesses and other organizations to interact with one another through these social channels. However, simply having a well-designed company website is not adequate to position your business for success. Your company brand should have an effective presentation on different social media platforms.
Final moral of this story is, design a social media marketing strategy based on your brand guidelines and social media marketing goals under the best social media consultant.
Be sure to check out how we can help mast the process of Social Media Marketing for your and your company by clicking the button below.
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