1. Optimize the “Search Intent”

You can only win a game only if you are a player. So, first, you need to understand that your page must be a player material. This means it must contain information about what searchers are looking for. But how to know what searchers are curious to know about? It is simple. Just type the keyword in the Google search box and hit enter. You will get various suggestions and similar categories in the top spot showing what searchers want to see. This will help you know what you should include in your page.

2. Ensure the Fast Loading of your Page

If your website is loading even relatively slower than other websites, people will ignore it and start looking for other websites as there are plenty of options in front of them. And Google knows that people don’t prefer slow loading websites as they are really annoying. So, as of 2010, page speed is counted among the top ranking factors. Moreover, mobile page speed is also going to be a ranking factor for mobile searches, according to the announcement made by Google in 2018. Thus, take the help of page speed measure tools to measure and improve the loading speed of your page for desktops as well as mobiles. 

3. Strategic Placement of Keywords

We have already discussed this point in the beginning. Though this is not as important as it used to be, it still makes sense to include keywords strategically and there is still a small correlation between rankings and strategic placement of exact-match keywords. Therefore, there is no harm in placing your keywords strategically in the content. 

4. Prefer Short Descriptive URLs

The URL of the page is considered to be more informative when a user can tell what it is about just by looking at it without opening the page. A short descriptive URL helps a user to know what he/she can expect from this link. Since searchers are most likely to click the search result that best matches their query, a URL with a short description can help cement the idea that your page matches their expectations. 

5. Using Descriptive Alt Tags for Images

Do you know that millions of people have the problem of visual impairment and most of them are dependent on a screen magnifier or a screen reader? There is also no scarcity of people with color blindness. In short, 1 in 30 search engine users has a visual impairment. So, you must use alt tags to describe your images. This will help the users to explain your image if it fails to load or your user is using a screen reader. Just aim to give as a clear description of your image as possible. 

All these ways are simple to use and don’t require specific skills or educational background to understand. So, use them for SEO on-page optimization to help your page rank higher in the search engine.