Let’s check out a few of the ways professionals use content in their brand promotion plan….

• Blogs
• Videos
• Tweets
• Infographics
• Photos
• Comments
• Animations
• Press Release
• PDFs
• Slide Decks
• Comics
• Print Materials
• Events and so on

It is not even the complete list of the diversified content types you can use in your business marketing strategy. In fact, there is no dearth of ways to make content work for your small business. Of course, you need not use all of them. You just find the right content mix that can work specifically for your audience.

Does Content Marketing Really Work for Small Businesses?

This is a fair question that I hear a lot from smaller, growing businesses. The one word answer is ‘Absolutely’.  Content marketing is a profitable investment for companies of all sizes. This is the reason that around 80% of brands today hire someone to help manage their content strategy.

The benefits of applying content marketing strategy in your business promotion plan worth the investment. Listed below are the 4 reasons why a small business should invest in content marketing.

1. Greater return on a smaller investment –

Even if you hire someone to produce content for you, it is still a lot cheaper than the other forms of advertising. Along with the reduced costs, content marketing generates 3x more number of leads and these leads play a key role in driving a larger collection of traffic that eventually brings about new prospects, social shares, and great brand visibility.

2. Means of promotion without selling yourself –

Content marketing through social media posts is an easiest and quickest way to make your brand known to the world without spending a fortune on the advertising campaign. Customers follow you on social media platforms and subscribe to your updates as they want to know about your special offers, promotions, information, and more.

3.Content can be a major lead magnet –

Providing informative and relevant content to your audience is great for visibility and traffic. If you produce quality content on a consistent basis, you can see steady growth in the number of leads and traffic.

4. Keep your website fresh and relevant –

“Quality content” is a sort of vague term, because what is considered quality for one is not the quality for another. With that said, the context or depth of the content that Google looks at while determining the rank and relevancy to search queries also includes the freshness of your content.

Google scores content based on a number of factors such as:

• When it was first created
• Changes to the core context of that content
• How often the content is updated
• How often the content changes
• The rate of new link growth to the content
• Traffic and engagement metrics

It is not only enough to have fresh content. The content you create should also be relevant to your audience and provide real value else you will risk running into other problems.

Conclusion –

There would not be any business that will not be benefited from content marketing strategies provided that it is done right. The best part about content marketing is that it sticks around and it doesn’t cost a lot as well as constantly generates traffic and leads. Moreover, it’s something your audience is actively looking for. They want answers to their more pertinent questions. They want content. So, you just need to create quality content and keep on updating them so as to grab the attention of the targeted customers.